In the late 1990's, the chemists at Old Holland started initial research on a range of Classic Acrylic Colors and Mediums. It was a long-held dream of the late owner of Old Holland, Professor Theo de Beer, to create an acrylic paint worthy of carrying the brand name "Old Holland." In fact, he personally named the project "New Masters," as he hoped that Old Holland Acrylics would be used by today's new masters of art, just as Old Holland Oils were used by the Old Dutch Masters. Rich in pigment and bound with a unique high-quality acrylic resin, Old Holland New Masters Acrylics closely parallel the brilliance and texture of classic oil colors. We're sure you'll agree, these exceptional colors are unlike any other acrylic you've ever used!